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Launched in 1997, Instinct is a lifestyle magazine which focuses on humor as the cornerstone of its editorial. In the general market, Instinct compares as a gay version of Details magazine—trendsetting, fashion forward, informative and most importantly, humorous.
Instinct serves anyone interested in a gay perspective on travel, fashion, entertainment, health/fitness, home, auto, technology and dating/relationships. Instinct’s distinct voice and interaction with its readers has earned it a readership growth and loyalty that is unmatched by any other gay publication. Instinct has grown to become America’s #1 gay men’s magazine!
Instinct readers are young, gay trendsetters. With Instinct your brand will reach an audience of affluent, highly educated brand loyal gay consumers with high disposable incomes.
For more information, please contact one of our advertising representatives.
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