American Apparel Includes Trans Model In National Ad Campaign PDF Print
Written by Instinct Staff | Friday, 08 June 2012
Tags: isis king, american apparel, glaad, first, transgender, model, lgbt, pride month, gay is o.k., legalize gay, pics

americanapparel

For the first time, American Apparel, a gay friendly company already, has hired on a transgender model to be the face of a new national campaign. Isis King, former America's Next Top Model, will be seen by millions in ads that appear in pixel and print for AA's "Gay is O.K." campaign!

aaisis2

According to GLAAD:

Former America's Next Top Model contestant and openly transgender model Isis King is among those donning the Pride shirts in ads that will appear online and in print across the nation. Joining her in the ad campaign are four current and former GLAAD staff members, among others.

Fifteen percent of all proceeds from the shirts benefits GLAAD's work to share stories that build support for equality.

“We're super proud to support LGBT Pride again this year and partner with GLAAD in these events. It’s time for everyone, regardless of sexual orientation or gender identity, to accept each other and thrive in harmony. We hope everyone comes out and joins us," said Marsha Brady, a creative director for American Apparel.

"American Apparel is showing bold leadership by being among just a few companies to include transgender people in its national ads,” said GLAAD President Herndon Graddick. “Additionally, the company's statement that 'Gay is OK' will reach millions and send an important message in support of equality.”

To get the goods Isis displays, head here

Comments (4)Add Comment
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written by Terrell, June 08, 2012
This...is...AWESOME! There is, in fact, hope for humanity.
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written by NightDaisy, June 08, 2012
I love Isis and am very happy about the inclusion but that second picture (Legalize Gay) is hideous. What's with those clothes? Ick.
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written by acemycakes, June 08, 2012
This is great news. It's awesome to see companies embracing the lgbt community as other companies are very against it! Yeah ISIS I loved her on america's next top model! Way to go guys!!!
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written by OMC, June 08, 2012
First, let me say that gay and trans... uh, not synonymous. We have our own unique cultures and cultural traditions that happen to overlap in some places. (Heck... I've met several trans phobic gay people who are going s*** themselves when they see this. smilies/cheesy.gif
Some trans people are gay and I hope this trans model is also gay cause otherwise its sort of an effed up token advertising campaign.

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