Amtrak Releases Two Groundbreaking Gay Ads PDF Print
Written by Instinct Staff | Wednesday, 01 August 2012
Tags: amtrak, ride with pride, gay targeted, ads, same sex, families, train, travel, parents, lesbian, lgbt

Screen Shot 2012-08-01 at 10.36.41 AM

It's hard to go wrong with a domestic mode of transportation that offers us a "lounge car," but now, thanks to two new gay-targeted ads that debuted in our recent newsletter emailed to subscribers, Amtrak is giving us another reason to ride the friendly rails!

So, how is Amtrak reaching out to LGBT travelers in two ads that have already gone viral?  

Amtrak's family discount program (allowing kids 2 - 15 to ride for half off the ticket fare) has been around forever, but for the first time, the company is marketing the discount to same-sex parents. Two versions of an ad boasting the same headline, "Priceless family moments are now affordable," have been released, one featuring two dads, the other with two moms:

amtrak1

amtrak2

Kind of makes you want to take the train seometime soon, doesn't it? 

Comments (0)Add Comment

Write comment

busy
 
 
 
© 2009 Instinct Magazine  |  All Rights Reserved  |  Web Site By Nathan Grimes Design