The Centers for Disease Control has launched a new HIV-awareness campaign aimed both at eradicating the disease as well as the decades worth of stigma shadowing it. Details follow.
Let’s Stop HIV Togetherfeatures HIV-positive Americans from all walks of life –including “The Voice” star Jamar Rogers, POZ magazine editor , and young HIV advocate Hydeia Broadbent – standing in solidarity with their friends and family, urging Americans to “Get the facts.Get tested. Get involved.” The campaign features national online and print advertising, TV and radio public service announcements, social media outreach, and local billboard and transit advertising in 27 U.S. cities throughout 2012. Ads begin running this week in six initial cities: Atlanta, Dallas, Los Angeles, New Orleans,New York City and Washington, D.C. Let’s Stop HIV Together is part of Act Against AIDS, CDC’s five-year national communication initiative to draw attention to the HIV crisis in the United States.
A PSA has also been released in tandem with the new ads:
