Donald A. Perry, Vice President of Chick-fil-A Corporate Public Relations, has died from a heart attack in the midst of Chick-fil-A's looming PR nightmare.
More info and other major updates on the fast food chain/hate group, after the jump.
Reads a statement from Chick-fil-A:
We are saddened to report the news to you that our dear friend Don Perry, vice president of public relations, passed away suddenly this morning.
Don was a member of our Chick-fil-A family for nearly 29 years. For many of you in the media, he was the spokesperson for Chick-fil-A. He was a well-respected and well-liked media executive in the Atlanta and University of Georgia communities, and we will all miss him.
Our thoughts and prayers are with his family.
In other news, the latest YouGov Brand Index shows a sharp decline in Chick-fil-A's favorability ranking among fast-food eaters following COO Dan Cathy's anti-gay statements.
Chick-Fil-A and the Top National QSR Sector were measured with YouGov BrandIndex's Index score, the company's flagship brand health measurement. The Index score is an average of key scores measuring quality, impression, value, reputation, satisfaction and willingness to recommend. All measurements were filtered for adults 18+ who have eaten fast food in the past month. The Top National QSR sector average includes such brands as Pizza Hut, Arby's, Papa John's, Domino's, Taco Bell, KFC, McDonald's, Burger King, and Long John Silver's.
YouGov BrandIndex measurement scores range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.
On July 16th, the day the Baptist Press published its Dan Cathy interview, Chick-Fil-A's Index score was 65, a very substantial 19 points above the Top National QSR Sector average score that day of 46.
Four days later, Chick-Fil-A had fallen to 47 score, three points below the Top National QSR Sector average score of 50. This past Wednesday, Chick-Fil-A had a 39 score compared to the Top National QSR Sector average score of 43.
Finally, the Chick-fil-A Foundation—makers of those satirical Chick-fil-A fliers that hit so close to the company's values that folks understandably believed they were real—have released a hilariously scathing new parody: