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Coca Cola Becomes "Presenting Sponsor" Of NYC Pride |
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Written by Instinct Staff |
Tuesday, 20 March 2012
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| Tags: coca cola, nyc pride, new york, 2012, presenting sponsor, corporate, heritage of pride, american family association |
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In a major coup for Heritage of Pride (organizers of New York City Pride), Coca Cola has signed on to become the big main sponsor of this year's festivities. Details follow.
Coca-Cola announced the brand's support of the LGBT community via a press release from Heritage sent out on Tuesday.
“At Coca-Cola, one of our seven core values is diversity, and we define that in a simple way - we are as inclusive as our brands,” said Hallie Lorber, Director of Field Marketing, Northeast region. “Through our partnership with NYC Pride, we hope to promote diversity by recognizing the valued members of the Coca-Cola family who help build our business every day, as well as people in the LGBT community for whom our brands inspire moments of optimism, happiness and refreshment.”
Now those are traditional American values!
Do you see the American Family Association following protocol and attempting to boycott Coke as it did last year following the Home Depot's association with Pride? Think the AFA's sheeple-base will be willing to give up their Coke and make the switch to Pepsi (which is also gay-friendly)?
(Via Joe)
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