Google is bringing new meaning to the idea of being a gay-friendly business!
The company is launching a new campaign calling on countries to ‘Legalize Love’ – making it legal to be lesbian, gay or bisexual around the world.
More after the jump!
According to Gay Star News, the "Legalize Love" compaign will officially launch on Saturday, July 7. While the compaign will initially start in Poland and Singapore, Google intends to expand it to every country that they have an office in around the world.
Gay Star News says the campaign "will tackle places where it is illegal to be gay, or where there are other anti-gay laws or where the culture is homophobic."
Google, long known for their pro-LGBT business practices, has a clear goal. The company's Mark Palmer-Edgecumbe says: ‘We want our employees who are gay or lesbian or transgender to have the same experience outside the office as they do in the office. It is obviously a very ambitious piece of work.’
Google will join forces with other non-government organizations (NGO's) to lobby the governments.
Palmer-Edgecumbe cites Singapore as an example of a country that would benefit from tolerant, pro-gay stance, saying: ‘Singapore wants to be a global financial center and world leader and we can push them on the fact that being a global center and a world leader means you have to treat all people the same, irrespective of their sexual orientation.’
Parker-Edgecumbe also acknowledges that a more LGBT-accepting world is also good for Google's bottom line. He notes:
‘We operate in very many countries and have a very globally mobile workforce. We have had a number of instances where we have been trying to hire people into countries where there are these issues and have been unable to put the best person into a job in that country.
‘Conversely we have had to move people out of countries where they have been experiencing homophobia to a different location. And we are also having to support staff in those countries in terms of relationships with the government and homophobia they are experiencing outside of the office.’
With Google's massive and immediate world reach and its ability and willingness to work with both NGO's and governments, there could be real tangible results from their efforts to "Legalize Love" and ultimately, to legalize gay.