Updated 3:30 p.m. EST
Without skipping a beat, the predictable "One Million" Moms has issued a statement condemning J.C. Penney's incredibly adorable gay dads Father's Day ad.
"One Million" Moms writes in a blog post published today:
It is obvious that JCP would rather take sides than remain neutral in the culture war. JCP will hear from the other side so they need to hear from us as well. Our persistence will pay off! One day we will answer for our actions or lack of them. We must remain diligent and stand up for Biblical values and truth. Scripture says multiple times that homosexuality is wrong, and God will not tolerate this sinful nature.
OMM will continue to avoid shopping at JCP until they take a neutral stand. If you receive their advertising booklets or catalogs in the mail, OMM recommends you write "REFUSED...RETURN TO SENDER" on your JCPenney catalog and try sending them back. If they receive an onslaught of their returned magazines, they will take notice.
Also, you may email, call, or use their contact form on their website to unsubscribe from their mailers so you will no longer have these delivered to your home. If you have a store credit card, you can close your account, if you have not already done so, to help get the message across that you have no plans to shop with them in the future. Be sure to tell them why you are unsubscribing and canceling your credit card.
As we all know, nearly everything a "One Million" Moms protest/boycott touches turns to gold, so hopefully this latest round of artillery fire against J.C. Penney will result in more buy-cotts and positive press for the retailer.
J.C. Penney continues its campaign of inclusion with yet another invaluable gift to the LGBT just in time for Father's Day (and Pride month!).
I'm already a bit emotional after watching the videos profiling the 25 same-sex couples fighting for the right to marry here in Illinois, but this image and profile of my friends Cooper and Todd and their beautiful children Claire and Mason in the June catalog for J.C. Penney again hits close to home, sending me over the edge.
Times are a changing.
Reads the Father's Day ad titled "First Pals":
"First Pals: What makes Dad so cool? He's the swim coach, tent maker, best friend, bike fixer and hug giver--all rolled into one. Or two. Real-life dads, Todd Koch and Cooper Smith with their children Claire and Mason."
A thank you goes out to the guys and their kids for sharing the story with the world and increasing visibility for the LGBT and the happy families we raise.
Another huge thank you goes out to J.C. Penney for yet again providing those who might otherwise have no access to a non-stereotypical image of our community with a realistic look at what, exactly, we are fighting for.
Seems like a great day to shop at J.C. Penney, doesn't it?
(Image: J.C. Penney)