Big news that oughta give the weekly gay newspapers that are so invaluable to many gay communities across the country some staying power: a national LGBT newspaper alliance has formed, banding together some of the country's top regional publications.
A new National Gay Media Association (NGMA) has formed to bring together the top regional newspapers serving the U.S. lesbian, gay, bisexual and transgender (LGBT) communities. The LGBT market controls more than $600 billion in annual spending, and NGMA will work to coordinate advertising spending in effective local LGBT media markets.
“The regional LGBT media continue to serve their communities with strong newspapers and online content,” said Tracy Baim, spokeswoman for NGMA and publisher of Windy City Times. “The LGBT movement is driven by a very local model. Many of our issues are different from city to city, and state to state, so our strongest media are the ones attuned to issues in their communities.”
NGMA is a new alliance of the “best of the best” in LGBT media, representing long-time brand names in regional media, including the Bay Area Reporter in San Francisco and the Washington Blade, both founded 40 years ago, just two years after the Stonewall Riots marking the start of the modern gay-rights movement. Other NGMA members are Bay Windows (Boston), Between the Lines (Detroit), the Dallas Voice, Gay City News (New York City), GA Voice (Atlanta), and Windy City Times (Chicago). These papers, along with their digital extensions represent an estimated 500,000 weekly newspaper readers.
Nice to receive some rare good news in a struggling industry!