While the O Awards are no quite the VMA's (then again, the VMA's aren't quite the VMA's), MTV's blossoming "signature online award show," going into its second year, is ready to compete for some bragging rights and do good deeds for LGBT youth while they are at it. Details after the jump.
MTV has announced that a 55-plus-hour dance-a-thon will be live-streamed at OMusicAwards.com and should wrap up just before the main show kicks off at 11:30 p.m. EST on Halloween.
The show will roll into Los Angeles beginning October 29, when the dance-record attempt will kick off at the Roxy Theatre on the Sunset Strip in West Hollywood. The dance marathon will not only attempt to set a record, but also aims "to raise awareness for LGBT youth issues, especially bullying, by giving fans a chance to donate to a number of organizations during the stream," MTV.com says.
Some beneficiaries are:
GLSEN (the Gay, Lesbian & Straight Education Network)
It Gets Better, the Gay Straight Alliance Network (GSA)
Human Rights Campaign (HRC)
GLAAD (Gay & Lesbian Alliance Against Defamation).
Viewers will also be able to use social media to support the cause and cheer on their favorite dancers.
Excellent idea, MTV! We will be sure to tune in. Will you, Instincters?
(Source and image source: MTV.com)