If exploiting African Americans and Latinos and pitting them against marriage equality wasn't eye-opening enough, another NOM tactic revealed in its internal documents provides insight into its unique and desperate hiring process.
Thanks to GLAAD, another juicy detail from NOM's Maine memos has become known: the anti-gay organization hoped to amass a collection of "glamorous, non-cognitive celebrities" to unwittingly fight against civil rights.
From page 19/20 of a NOM memo:
Hollywood with its cultural biases is far bigger than we can hope to be. We recognize this. But we also recognize the opportunity - the disproportionate potential impact of proactively seeking to gather and connect a community of artists, athletes, writers, beauty queens and other glamorous non-cognitive elites across national boundaries. (This is applying the Witherspoon and IAV model to non-intellectual elites.)"
Hmm, that help wanted reminds us of somebody. Oh yea:
When Carrie Prejan first burst on the national scene, the Miss California USA organization responded by cutting an ad featuring beauty pageant queens who were for gay marriage. This effort fell completely flat: nobody noticed because no one was surprised. All the beautiful people are supposed to be for gay marriage. One Carrie Prejean had an enormous, disproportionate effect on the national debate (at least temporarily) because she interrupted Hollywood's nomopoly, its false cultural assertion that youth + beauty = support for redefining marriage.
"Celebrity or not and 'cognitive' or not, given how cynically NOM views its supporters, who would want to stand with them and support their agenda?" said Herndon Graddick, GLAAD’s Vice President of Programs and Communications.