Oreo Keeps Pushing The Envelope With New Anti-Bullying Ad PDF Print
Written by Instinct Staff | Wednesday, 03 October 2012
Tags: oreo, new, pro gay, lgbt, ad, creative, october, 2012, anti bullying, national, prevention, month, brands

oreobullying

 

Good to see that Oreo has not stopped pushing the envelope following the Gay Pride rainbow ad that became an instant viral hit over summer! To raise awareness about October's designation as National Bullying Prevention Month, the cookie maker has released another creative ad that's sure to spark some controversy.

Though summertime's rainbow Oreo advertisement may have fired up a small portion of angry anti-gay customers, it actually increased the brand's likability and overall perception by 15 percent. Maybe Oreo's latest creative cookie art can do the same as it wraps up its 100th anniversary year?

It must suck to be a homophobe with a sweet tooth! They're losing all the best treats!

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