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Poll: GLBT Americans Read More Blogs Than Heterosexuals |
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Written by Instinct Staff |
Tuesday, 13 July 2010
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| Tags: studies, surveys, research, polls, internet, web, blogs, glbt, gay, straight, harris interactive |
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We had a feeling we were on to something special when we re-launched our website and blog a year ago this month, but today a study from Harris Interactive confirms it: GLBT adults are more likely to read blogs and participate in online social networks than our straight counterparts.
The numbers of adults polled show that 54% of GLBT read blogs, compared to 40% of our straight friends.
Getting down into the nitty-gritty, Harris Interactive found that news blogs get the most gay eyes (36% of GLBT readers), followed by entertainment and pop culture blogs (25%).
When it comes to a presence on Facebook, the gay community takes the cake (gluten-free and locally sourced, of course). Nearly two-thirds of those GLBT polled (73%) said they maintained profiles on Facebook, compared to 22% of straights.
Is the blogosphere the last great gayborhood that we're slowly gentrifying before the heterosexuals fully take over?
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