Though the National Organization for Marriage might want you to think that hundreds of folks participated, a video report from the "Dump General Mills" protest that took place in front of the company's Minnesota headquarters paints a different picture.
NOM is attempting to take the boycott further with the anti-gay DumpGeneralMills.com boycott website it has thrown together.
"In declaring a war on marriage, General Mills is declaring war on their own customers. Now, rather than seeing the flowing "G" trademark as a symbol of General Mills, consumers across the world will equate that symbol with gay marriage," said Brian Brown, NOM's president. "For a company that reaps billions of dollars of sales from families with children this is a spectacularly foolish decision. It goes to show what happens when a company puts special political interest groups ahead of their business interests."