Leave it to the men of Andrew Christian to perk us up at the end of a long Monday!

Once again, they prove to be innovators in the marketing of underwear. We can't help but focus on the quality of the product, the texture, the sheer variety of styles.

We're sure you're all focused on the same thing.

Take a look at Andrew Christian's "Jock Strap Cowboys" campaign after the jump!

Andrew Christian, "Jock Strap Cowboys"

Save a horse, ride a cowboy.

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Comments (3)

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written by Ethan G., June 25, 2012

How can anyone ride on a horse while wearing only a jock strap? Had to hurt for a little bit. Unless you have a comfortable saddle.

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written by Rick- R., June 26, 2012

I highly doubt accuracy is what they were going for with this....

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written by damselinadress, June 26, 2012

LOL at Rick above
Yes, I think they were going more for hot factor , not practicality hjahaha
love the video btw

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