UPDATE: Is MSG Network's Ad Claiming Broadway Actors Are Not Real Men Homophobic? PDF Print
Written by Jonathan Higbee | Thursday, 01 November 2012
Tags: what's your instinct, madison square garden, networks, homophobic, ad, broadway, actors, athletes, not real men, new york knicks, offensive, sports, update

msgad

Updated Wednesday, 2:15 p.m. PST

On Tuesday, the MSG Network said it would take down all posters associated with its recent advertising campaign that some are arguing is homophobic, based on the implication that Broadway actors aren't "real men."

The particular ad that sparked the uproar reads, "It's Friday night. You can either see a Broadway harness malfunctioning or you can watch real men fly."  

More after the jump.

According to ESPN.com, MSG Network "confirms that that ad, as well as what is believed to be at least three other similar type ads, would be completely removed from all its locations."

The company's representative acknowledged "bad judgment" in creating the ad and apologized to anyone who was offended.

As ESPN explains, "the ad was referring to the Broadway show 'Spiderman: Turn Off The Dark,' in which actors have been injured, including Christopher Tierney, who fell 30 feet from the air into the orchestra pit in December 2010. Tierney, who sustained four broken ribs and fractured three of his vertebrae, returned to the show four months later."

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Original Post

A new ad from Madison Square Garden Networks is leaving a bad taste in the mouths of the LGBT and our allies who are forced to digest it while walking around New York. The ad, which insinuates that Broadway actors are not "real men" while athletes are, has left New York gays and sports fans (and gay sports fans) debating its place in 2012.

Forget the fact that jokes about the Spiderman production (referenced in the ad) are soooo 2010; I'd love to see the "real men" of MSG Network's outdated imagination don tights, harness up and swing above a crowd in one of the most dangerous situations to hit Broadway since Hugh Jackman's one man show caused mini riots in Hell's Kitchen.

No really, I'd love to see that. 

In a year that has marked considerable and unprecedented progress in the war against homophobia in sports (Chris Kluwe, for starters), this ad is—if not completely offensive—lazy and not funny

But who cares what I think!

What do you think, Instincters? Is this new ad from MSG Networks homophobic?

(Source: Talk About Equality; Image: Richard Roland)

Comments (17)Add Comment
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written by RayRay, November 01, 2012
a Broadway Harness Malfunction is nothing to be joking about...i don't think it's funny....
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written by It's you're not your, November 01, 2012
So no wonder you can't understand the author's point.
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written by Alessar, November 01, 2012
I don't know if it's actually homophobic, but it does seem to belittle anyone who's not a stereotypical jock, as well as attacks a cultural institution. It's also incredibly tacky.
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written by JR P, November 01, 2012
I am surprised that an agency will create an ad that is so 1980s - MSG Network should fire that agency who created this ad as not only is this offensive but embarrassing in this day and age. No talent agency!
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written by roxzanz, November 01, 2012
You're correct. It's lazy and not funny. Smack-in-the-face insulting, actually.
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written by Thefoozle, November 01, 2012
It's saying that "REAL" men don't need a harness to jump. It's not homophobic, but it IS insulting to one of NYC's oldest institutions.
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written by NYer, November 01, 2012
I find this to be quite interesting on multiple levels. I agree with the author that it really is insensitive to put "REAL MEN" on this add especially in this day an age and particularly NYC. But the funniest part is that the picture is of Amare Stoudemire, who has balky knees and currently can even run due to injuries/surgery...never mind 'fly.' Great job on looking at the big picture MSG...NOT!
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written by New York, November 01, 2012
The only problem here is this blogger. Calm down, queen! Not everything is attack against our community, Jonathan. Don't blow shit up for the sake of clicks.
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written by Los Angeles, November 01, 2012
There isn't a problem with the blogger. He/She's entitled to his/her opinion like everybody else. When we are watching sports and hear someone say "that's gay" is a problem and definitely has no place in today's progressive society and culture. Allowing for it and things like it, lets people think that this is still acceptable, and it isn't.
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written by Siskita, November 01, 2012
I don't appreciate MSG downplaying Broadway on any level. Advertise your entertainment product, but don't belittle the things being done on other stages. Broadway is a HUGE part of the New York economy, and making fun of it in any manner is in poor taste. MSG should not continue this advertising.

Also, "real men" ARE on Broadway, being AS ATHLETIC as those on a basketball court.
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written by JR P, November 01, 2012
@New Yorker - the problem is not with Jonathan - it's you. Jonathan posted a good story that I, as a gay man is interested in reading. The only way for our community to advance is calling out this ignorant and homophobic advertisment.
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written by The Last Closet, November 01, 2012
Just insinuating that anyone is not a real man for any reason is buying in to an old cultural construct. It is homophobic because it perpetuates the fear already instilled in boys and men, that if they show any sign of being "feminine" they are not real men. That includes crying, being affectionate, being sensitive, enjoying ballet, etc. That ad is old.
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written by ..., November 02, 2012
Spider-Man is not a real man. He's a fictional character.
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written by karl d, November 04, 2012
the Dolan's are such classless unlikeable people that nothing should be surprising from them.
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written by dsil76, November 22, 2012
I don't think that this add is homophobic, but it is incredibly offensive! you are insulting one of new york's greatest cultural institutions, as well as the performers themselves, who for some do way more athletic things on stage than some so called "athletes", or "real men". it's sad that we still have to read crap like this in this day and age. by the way..these so called real men sprain an ankle and they're out for months...yet Christopher Tierney falls 2-3 stories onto an orchestra pit, brakes 11 major bones, 2 spinal injuries, doesn't sue anyone, and is back to work four months later at a fraction of what these real men make! great add though right?

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