Style Guyde
Style Guyde: Bringing Sexy Back to a Target Near You PDF Print
Written by Sean Krebs | Wednesday, 15 December 2010
Tags: style guyde, december 2010, william rast, power stays, würkin stiffs

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The first concert that my boyfriend went to was Bon Jovi. The first concert that I went to was Culture Club (you can imagine how much that endeared me to my fellow classmates at my public high school in rural New Hampshire). Opposites attract, right? Well, over the years (11.5 to be exact), our musical tastes have blended… somewhat. I say “somewhat” because—although he didn’t come to Madison Square Garden with me to see Cher, Barbra Streisand or the Spice Girls—we have seen Lady Antebellum, Kelly Clarkson and Dolly Parton together. We’re also big fans of Justin Timberlake—we’ve seen both of his tours (Justified/Stripped with Christina Aguilera in 2003 and the Future Sex/Love Show in 2007—obviously, Justin has a thing for backslashes).

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As most of you already know, Justin is not only a great singer, actor/entertainer (his multiple appearances on Saturday Night Live are legendary), restaurateur (Destino and Southern Hospitality in New York) and tequila maker (901)—he is also a fashion designer. In 2005, Justin and Trace Ayala (his childhood friend/business partner) founded William Rast (named after their grandfathers). Keeping true to their Memphis roots (even garnering inspiration from fellow Memphian Elvis Presley), the William Rast brand is grounded in iconic American heritage elements with a heavy emphasis on denim (they also make outerwear, footwear and eyewear). In 2007, Johan and Marcella Lindeberg, the founders of J. Lindeberg and two of Justin’s “most favorite designers,” joined the William Rast team as creative directors.

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Love Justin but not ready to spend $205 on a pair of his jeans? Target has you covered. As of mid-December, the limited-edition William Rast for Target collection will offer not only super cool skinny jeans (in dark blue and grey) for $49.99, but also button-front plaid shirts ($34.99), nylon jackets with epaulettes ($49.99), and a black leather biker jacket with a bright red lining ($199.99—hey, don’t laugh, at least it’s cheaper than the suede one currently on the William Rast website for $695).

The Style Guyde’s favorite piece from the William Rast for Target collection? The printed flag tee in red ($19.99) that they gave to the editors at the press preview back in August. The cotton is so soft and comfy that I usually wear mine to bed—but here’s a picture of me sporting it (under several layers) during the “River’s Edge” shoot for our December 2010/January 2011 issue—flanked by my daughter, Paige (wearing Chloé), and our model, Patrick (wearing Michael Kors).

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To see more of the William Rast for Target collection, check out http://www.target.com or a Target store near you on Dec. 19 (through Jan. 22, 2011). 

PRIZE PATROL!

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Need the perfect stocking stuffer for the man who has everything? Well, the Style Guyde has the answer (don’t I always?)—Power Stays by Würkin Stiffs.

Invented by Jonathan Boos of Würkin Stiffs, Power Stays are the first and only magnetic collar stays guaranteed to keep your shirt collar from drooping.  Power Stays are made from high-tech alloy (the same material used in aerospace engineering) and come with magnetic buttons that you place on the inside of your shirt’s neck to ensure that the collar stands firm and upright all day long. Added bonus—they are designed and manufactured in the U.S.!

You can either keep them for yourself or re-gift them (like you’ve never done that before…)—but first you’ll need to e-mail us at  This e-mail address is being protected from spambots. You need JavaScript enabled to view it with “Würkin Stiffs” in the subject line and tell us in 100 words or less what’s on your holiday wish list. The first 10 entries (with a valid e-mail, home address and telephone number) will win a pair of 2.5 inch Power Stays by Würkin Stiffs—which retail for $20. Only one entry/winner per household please.

For more information about Würkin Stiffs, go to  http://www.wurkinstiffs.com.

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