Coca-Cola's Wants You To "Share A Coke" On Social Media (But Not If You're Gay)
Coca-Cola's reputation in the LGBT community ahead of its big (and relatively hush-hush) Sochi Olympics sponsorship continues to deteriorate. The latest low point in a string of publicity nightmares involves Coke South Africa's social media/Internet viral hope, a "Share A Coke" personalized generator. On Saturday, Johnn Aravosis at AmericaBlog discovered that the name generator software censored pro-gay words like "gay, " "bisexual," "lesbian" and "queer," yet did not filter related terms like "faggot," "straight" or "hetero."
When users attempt to enter the pro-gay terms, the marketing gimmick instead greets them with an awkward error message that reads "Oops, let's pretend you didn't just try that."
Because of the gay gaffe, the LGBT community began spreading a very different "Share A Coke" meme on social networks than the mega corporation had intended:
— DEClark (@d3clark48) January 26, 2014
— James M. Barry (@JBarryTunez) January 27, 2014
— Toni Palmer (@Tonebutch) January 26, 2014
— Queer Nation NY (@QueerNationNY) January 26, 2014
Though the story's been making the rounds for the past 48 hours, the generator is still censoring pro-gay related terms. No comment from Coca-Cola yet on the issue.