Nigel Campbell's picture

Coca Cola Super Bowl Commercial Includes Gay Family

In case you'd switched over to the Puppy Bowl and missed the Super Bowl commercials (and we're sure many were tempted during Sunday's blow out), here's Coca Cola's "It's Beautiful" ad--a love note to America and its diversity. 

The ad included a pair of gay dads rollerskating with their daughter. (That moment occurs at about 0:43.) 

The multi-lingual and multi-ethnic ad was praised by GLAAD for its inclusivity, though Coca Cola wasn't let off the hook for its inaction in Sochi, Russia. In a statement to The Hollywood Reporter, GLAAD President Sarah Kate Ellis says:

"Including a gay family in this ad is not only a step forward for the advertising industry, but a reflection of the growing majority of Americans who proudly support their LGBT friends, family and neighbors as integral parts of 'America the Beautiful.'

Coca-Cola has demonstrated to corporate America that being LGBT-inclusive is good business, but as the world turns its attention to Sochi for the 2014 Winter Olympics, it's time for sponsors of the Olympics like Coca-Cola to show the whole world how beautiful LGBT families are."

Here's a look behind-the-scenes of Coca Cola's ad:

Besides its inclusion of a gay couple, the ad has also sparked uproar over the decision to include a multi-lingual version of "America The Beautiful." You can check out some of the absurd reactions here

What did you think of the Coca Cola ad, Instincters?

 

Comments

LOL...Darrious is truly STUPID. I'd laugh but it's actually quite pathetic that this guy really thinks that North America is a continent and that this country's name is 'merica! 

These previous comments are as dumb and foolish as the people who wrote them ( the evil kind ), America was a land that had amazing Natives. This land we call America was migrated and taken over, lots of war, death and what not came out of it all. Pushing the Natives far back as possible.SO when i hear that America is disgraced by the Coca Cola commercial, i think to myself.......the only disgrace i see is the ignorance coming out of the uneducated individuals who think that America is a country for the White Men only. When in reality America was founded by English men, Polish, Swedish, German, and much more. So When Coca Cola delivers a message of Cultural Diversity, have some respect, because the truth of it all, this land was never a White mans land to begin with. America is a massive melting pot of wonderful people, great cultural backgrounds and beliefs...........if we stopped the ignorance and actually began o appreciate diversity, things would have been ok by now

I'm one of the many (at least 99% of those at my super bowl party included) who disliked the multilingual version of America the Beautiful. Diversity is one thing, but don't go butchering our songs. It's bad enough that we can't get a decent, traditional rendition of the Star Spangled Banner. All of that said, I never noticed the gay dads b/c the butchering of the song was distracting.

You sir/ma'am, have got to be one of the most ignorant people that I have seen make a post on and Instinct story. You want to knock a multilingual version of America the Beautiful, and yet if it were not for the multilingual there would not be an America. We live in a country that was built on the backs of the immigrant people, and the bloody stumps of the Native Americans that were here whom the Colonizers stole the land from. Your native Texas was inhabited by Mexico well before any type of white man stepped foot in that state. Learn your history, and trying going back further than white history, it helps to make you seem a bit more intelligent.

Nice. A pity, it's a Coca Cola commersial, it's all about the money (obviously), and they want the gays back...... F*** Coca Cola.

 A Guys saying that America is a country? America is a continent, not a country, this what is wrong on this video. they should say that US of America is a country. Just saying. But still a good video.

Warner
Really,u idiot. North America is the continent on which we live....America is the name of the country in which we live. Go back to grade school

OMG Darrious...

Are you serious? you need to go back to school, AMERICA is a continent, thats is divided in 3, Noth, Central and south, North america is NOT a continet, its part of it. AMERICA its the continent where you live, USA is the country where you live. So AMERICA is NOT a country, its a continent. don´t be an ass and dont call me idiot.

Continents: America, Africa,Europe,Asia and Austrialia.

Countries of North America: Canada, United State.

Oh, one more thing...North America includes the US, Canada and Mexico.

LOL...Darrious is truly STUPID. I'd laugh but it's actually quite pathetic that this guy really thinks that North America is a continent and that this country's name is 'merica! 

Add new comment