Veet Pulls Controversial Ad Labeled As Homophobic, Transphobic
Responding to outrage from the Internet and a plain lack of funny, Veet has pulled its latest hair-removal ad featuring two men waking up in bed together (which is normally a good thing).
Controversy's courted in the ad as it opens on a straight man who rubs his partner's leg only to realize—the horror!—that his partner has shunned hair removal for so long that she's now officially auditioning for a role on Looking.
The ad plays on the supposed straight man's fear of anything even remotely gay. But it doesn't end there, it's a double whammy; even Veet's own press people admit the ad also extrapolated upon strict gender rules for women.
The official statement from Veet reads:
We just wanted to let everyone know, we get it – we’re women too. This idea came from women who told us that at the first hint of stubble, they felt like “dudes.” It was really simple and funny, we thought. To be honest, the 3 of us could really relate to these real-life moments and they made us laugh. Not everyone appreciated our sense of humor.
We know that women define femininity in different ways. Veet helps those who choose to stay smooth. Our intention was never, ever, to offend anyone, so we decided to rethink our campaign and remove those clips. Thank you for letting us know how you feel.
Here's the ad. What do you think? Was Veet right to pull it?