UN Releases Bollywood-Style Music Video To Push For LGBT Rights In India
The United Nations has gone Bollywood. In an effort to promote LGBT rights in India, the U.N. has thrown its weight and budget behind a music video that was release at a press conference in Mumbai.
From the press release:
The Office of the UN High Commissioner for Human Rights (OHCHR) on Wednesday launched the first ever Bollywood-style UN music video at a press conference in Mumbai to promote its Free & Equal campaign for lesbian, gay, bisexual and transgender equality.
The two-and-a-half minute video, called “The Welcome”, stars actress and former Miss India Celina Jaitly. Jaitly, who was last year nominated by the High Commissioner as a “UN equality champion” in recognition of her support for LGBT equality, makes her musical debut in the video, singing a new version of the 1979 Bollywood classic, Uthe Sab Ke Kadam. The song was recomposed and remixed by Neeraj Shreedhar of the Bombay Vikings, and produced in association with the music company Saregama India. The dance moves in the video were choreographed by Longi – the choreographer for Slumdog Millionaire – who worked on the project pro bono, as did the entire cast. The concept for the video was developed by creative agency Curry Nation.
“It is an honour to partner with the United Nations on the incredibly timely and important Free & Equal campaign,” said Celina Jaitly. “I have been working for LGBT rights for many years, and I am honoured to contribute my musical debut to such a good cause. Music is a universal language. It can engage people’s passion, and that's when good things happen."