An HIV/AIDS awareness organization in France, AIDES, released this clever Pinocchio inspired ad campaign back in November: “Sometimes, You Can Lie Without Knowing It”--watch!
According to AIDES, 650,000 Europeans are unaware of their HIV-positive status. AIDES writes:
This lack of knowledge puts their health in danger and encourages the spread of the virus. We now know that HIV treatment also considerably reduces the risk of transmission. Therefore, persuading these 650, 000 people to get tested, means that we can make huge strides towards the end of this disease.
What do you think of the ad, Instincters?
Also check out the making of “Sometimes, You Can Lie Without Knowing It”:
(H/T: The Gaily Grind)