Barilla's U.S. Division Apologizes For Offensive Anti-Gay Statements
The damage control nightmare that has left Barilla's communication department scrambling all day is nowhere near over, but the U.S. division of the brand is hoping a social network statement will soothe some of the outrage.
At Barilla, we consider it our mission to treat our consumers and partners as our neighbors – with love and respect – and to deliver the very best products possible. We take this responsibility seriously and consider it a core part of who we are as a family-owned company. While we can’t undo recent remarks, we can apologize. To all of our friends, family, employees, and partners that we have hurt or offended, we are deeply sorry.
Earlier in the day, Chairman Guido Barilla said that he doesn't like gays and they can "find another brand" if we have a problem with it during an interview on an Italian radio show.
Does the statement from Barilla's U.S. division make you feel better?