Gay-Friendly Bertolli Makes The Most Of Barilla's Homophobic PR Mess
We have ourselves a classic pasta battle, friends.
Bertolli has wasted no time to capitalize on the anti-gay missteps of competitor Barilla's chairman, Guido Barilla. In a blast to its social networks, Bertolli Germany released a graphic relaying its gay-friendly corporate and consumer culture that depicts a pair of same-pasta noodles and the carb-loaded friends who love them. "Love and pasta for all," reads the caption for the photo shared on Facebook.
"We just wanted to spread the news that Bertolli welcomes everyone, especially those with an empty stomach," said a spokesperson who works at the social media agency hired by Bertolli.