Ducati Dealership Puts Sexy Men In Heels For New Ad Campaign
Want to attract an entirely new (and, usually, affluent) market to a product typically reserved for the most hetero xy chromosome holders out there? Toss the female models' headshots in the wastebasket and get the men into hair and makeup and ready to shoot!
A Portland Ducati dealership is about to have a flood of new customers after re-shooting one of its popular ad campaigns with men who, shot-for-shot, recreate the seductive motorcycle poses female model Kylie made famous.
When we saw Portland-based Ducati dealer MotoCorsa do a photo shoot with a lovely lady named Kylie and a Ducati 1199 Panigale, we passed on running the photos. Then something interesting happened: MotoCorsa did a follow-up photo shoot, this time with men from around the shop, recreating the shots from the photo shoot with Kylie.
Perhaps not the most flattering photos we’ve ever seen, it is however a delicious role-reversal, not to mention showing some good humor from the gentlemen involved.