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I don't understand what the deal is; he isn't actually obligated by any means to feature a gay couple. Had he been refusing to hire anyone that was gay or allowed abuse or something like that, I would have understood but if he isn't allowing for a gay couple in advertisements, then it gets a bit problematic and, if anything, will be soon seen as an overreaction. He's holding a view that is featured in many countries, societies and peoples (especially not of the western world or hold on to their viewpoints) and boycotting several companies (especially Eastern-made products or traditional products of several countries) would not really benefit anything. This isn't so much a political issue as it is becoming a strong-arming of companies to feature something that everyone knows is particularly controversial.