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It's Bertolli for me.  I will never buy Barilla again even if Guido were to apologize, we'd all know it would be a lie.  The only thing that would change my mind would be his resignation and replacement with someone with a track record of tolerance.  I am straight, not that it matters one damned bit, but just so Guido and the whole company he heads will get that it isn't only the gay community that "will go buy their pasta somewhere else".