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It all boils down to the bottom line.  Barilla can say all he wants and apologize all he wants, however, while his apologies may seem sincere, the damage has been done.  Thanks to the tremendous response of the LGBT community here in the U.S., Barilla is now feeling the power of the LGBT community.  Not only is the boycott working, but retailers have been supportive of the LGBT position as well, i.e. BJ's Wholesale Club and Shaw's Supermarktr here in the northeast.  Besides the brand name of Barilla,  here are the Brand names that Barilla has around the world.  Barilla group controls Barilla (multinational pasta maker), Mulino Bianco, Pavesi, Voiello, Alixir and Academia Barilla (Italy), Wasabröd (Sweden), Misko (Greece), Filiz (Turkey), Yemina and Vesta (Mexico) trademarks.