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This is as pathetic as the US Congress changing the name of French fries to Freedom fries back in 2003. "We're so mad you won't follow us into a pointless war, we're going to continue to eat French fries but call them a different name.  That'll teach you."

How naive do you have to be to think that not ordering a Stoli vodka in a gay bar is going to change Russian politics?  That's like Arabs in London boycotting McDonalds and Starbucks to protest drone strikes in the Middle East.  And how many of these gays go beyond simple posturing and write to their Congressman or Senator to affect change?  Very few, I would imagine. Not drinking Stoli won't change the political process in Russia one iota - but it will cut into the profits of a company that has supported the LGBT community for years. Talk about biting the hand that feeds you.