I think this is a great way to bring international attention to Russia's hidious treatment of its LGBT community. Whether it's a boycott of Russian Vodka, affecting the rich Russian stake holders or a boycott of the Olympics, this country MUST know that it cannot treat us this way. We won't stand for it and our cause can have serious financial repurcussions. Don't think a global company like Stoli can't affect change within the Russian government.
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