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Launched in 1997, Instinct is a lifestyle magazine which focuses on humor as the cornerstone of its editorial. In the general market, Instinct compares as a gay version of Details magazine—trendsetting, fashion forward, informative and most importantly, humorous.  November: Our 10th Anniversary Issue!
Instinct serves anyone interested in a gay perspective on travel, fashion, entertainment, health/fitness, home, auto, technology and dating/relationships. Instinct’s distinct voice and interaction with its readers has earned it a readership growth and loyalty that is unmatched by any other gay publication. Instinct has grown to become America’s #1 gay men’s magazine!
Instinct readers are young, gay trendsetters. With Instinct your brand will reach an audience of affluent, highly educated brand loyal gay consumers with high disposable incomes.
For a directory of our advertising representatives, please click here.
Instinct and Gay Travel News 2008 Rates
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Covers
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Single
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3 Times
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Cover 4
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$22,650
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$21,400
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Cover 2
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21,050
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20,000
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Cover 3
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20,310
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19,290
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General Rates
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Single
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3 Times
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6 Times
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9 Times
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12 Times
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Full Page
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$16,240
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$15,760
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$15,270
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$14,780
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$14,300
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2/3 Page
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13,040
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12,650
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12,250
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11,870
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11,480
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1/2 Page
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10,690
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10,370
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10,050
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9,730
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9,400
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1/3 Page
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7,160
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6,950
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6,730
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6,520
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6,300
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Black and white ads (full pages only) receive a 20% discount off general rates.
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Retail Rates
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Single
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3 Times
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6 Times
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9 Times
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12 Times
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Full Page
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$13,800
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$13,390
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$12,980
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$12,900
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$12,150
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2/3 Page
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11,080
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10,750
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10,420
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10,090
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9,760
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1/2 Page
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9,080
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8,810
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8,540
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8,260
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7,990
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1/3 Page
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6,090
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5,910
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5,720
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5,540
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5,360
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Deadlines
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Issue
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Close
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Art Due
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On Sale
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Issue Theme
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January
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11/21/07
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11/28/07
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12/29/07
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New Beginnings
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February
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12/20/07
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12/18/07
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01/31
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Swimsuit Issue
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March
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01/21
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01/28
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02/28
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Spring Fashion
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April
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02/20
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02/27
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03/30
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Entertaining at Home
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May
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03/21
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03/28
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04/30
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Summer Entertainment Preview
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June
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04/18
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04/25
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05/31
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Annual Pride Issue
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July
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05/20
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05/28
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06/29
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Comedy Issue
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August
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06/20
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06/27
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07/31
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Fitness and Healty Living
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September
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07/21
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07/28
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08/31
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Fall Entertainment and Fashion
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October
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08/19
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08/26
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09/28
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Gay Travel Time
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November
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09/19
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09/26
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10/31
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Annual Leading Men Issue
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December
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10/21
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10/28
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11/30
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The Best and Worst of 2008
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Mechanical Information
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All live matter should be 3/16" from trim.
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Ad Size
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Width |
Height
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Publication Trim Size
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8.125"
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10.875"
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Full Page Bleed
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8.375
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11.125
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Full Page Non Bleed
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7.3125
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10.1875
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2 Page Spread Trim
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16.25
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10.875
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2 Page Spread Bleed
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16.50
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11.125
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2/3 Page Vertical
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4.750
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10.1875
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1/2 Page Horizontal
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7.3125
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5.000
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1/3 Page Vertical
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2.375
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10.1875
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1/3 Page Square
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4.750
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5.000
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1/6 Page Vertical
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2.375
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5.000
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Materials
Color proofs must be provided. Instinct will not be responsible for any print errors if proof is not provided. If artwork is not received by the art deadline, the advertiser agrees to authorize Instinct to pick up the appropriate artwork already on file.
Digital
Ads should be submitted as PDFs, TIFFs, Tiff-Its, or InDesign2 documents. Make sure to include all fonts and images and remove all spot and Pantone colors. QuarkXpress documents are only accepted if the other material options listed above are not available to you. All images must have a resolution of 266-300DPI and be in CMYK.
Mail: 303 N Glenoaks Blvd, Ste L120, Burbank, CA 91502
FTP: instinctmagazine.com, anonymous FTP
E-Mail: ads@instinctmag.com
Film
Film negative RRED 133 line screen. Both separations and color proofs must be provided. Velox or laser print for black and white ads.
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