Apple To Donate To LGBTQ Advocacy Groups For Every 'Pride Edition' Watch Band Sold

Apple has a longstanding reputation of being an inclusive, LGBT-positive company.  

And so we were delighted, but not surprised to learn that sales of the company's new "Pride Edition" edition Apple Watch band would benefit a number of LGBTQ advocacy groups. 

Apple is proud to support LGBTQ advocacy organizations working to bring about positive change, including GLSEN, the Human Rights Campaign, PFLAG and The Trevor Project in the U.S. and ILGA internationally. A portion of the proceeds from Pride Edition band sales will benefit their important efforts.

Earlier this year, the company introduced a new red iPhone 7 in collaboration with the (PRODUCT)RED campaign, which helps to fund the fight against HIV/AIDS.

Well done, Apple!

H/T: 9to5mac