'Attitude' Editor Strips To His Underwear To Show How Magazines Manipulate Bodies

As part of Attitude's new "Body" issue, the magazine's Editor-In-Chief is stripping down to his boxer-briefs to reveal how the media often manipulates what you see.

They write

As our extensive new survey into body image reveals the shocking truth about how gay men really feel about their bodies, Attitude’s new editor-in-chief Matt Cain dared to strip off in front of the camera to demonstrate how the bodies people see in photos are often completely detached from reality.

In a ‘Real Bodies’ special, Matt’s body is subjected to the tricks and techniques used by many magazines to enhance the male body, with everything from contouring dehydration, lighting and post-production techniques used to create the typical ‘dream body’.

“Every issue of Attitude is important to us but this one even more so than usual. And it’s one that I really care about,” says Matt.

“Our relationship with our body is one of the most important we’ll ever have. It’s one that can bring us intense pleasure but can also cause huge stress. And it’s one that we can’t end with a quick, easy break-up.

H/T: Attitude

 

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I like the original:) Confidence is everything

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Very interesting and enlightening experiment.  Matt is GORGEOUS! 

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The result could be even more pronounced.

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