Barilla Pasta Chairman Meets With LGBT Groups In Attempt To End Boycotts
Barilla Pasta chairman Guido Barilla is scrambling to make peace with the LGBT community following his remarks that the company would never use a gay family in its advertising and that if the gay community didn't like it we could go eat something else. (We have.)
The company's chairman made a Hail Mary pass (football reference!!) on Monday, Oct. 7 when he met with Italian LGBT organizations in Bologna, Italy in an effort to improve relations and put a stop to the worldwide boycotts of his product.
Barilla met Arcigay, Arcilesbica, Famiglie Arcobaleno, Gaynet and Equality Italia associations at the Regione Emilia-Romagna headquarters, where former Arcigay president and now regional councillor Franco Grillini has his office.
Grillini told Gay Star News: "We spoke about the company’s policies and about the impact on the LGBT community worldwide.
"Mr Barilla apologized once again and told us they are really worried for the boycotting in North America. The news had a big impact in the United States and they went to the US last week to reinforce their presence in that country."
According to Grillini, "we could say Barilla is going to do a pro-gay campaign in the future, but it’s not sure at the moment.
"We have to meet again and to discuss their new ads. They’ll probably do something for our community, they have understood that LGBTs have a strong power.
"And it’s quite surprising: now LGBT people can interfere in brand policies as well."
Grillini concluded: "We are very happy for what Mr Barilla has said today. But we can not say that peace has come. We are still waiting for real pro-gay policies, even though today’s really serious talks are a very good starting point."
What do you think, Instincters? Will these initial steps make an impact in improving Barilla's image?
Could financial support of the LGBT community help or has Barilla simply gone too far?
Is the company's chairman capable of changing his views or do his latest efforts simply reflect his concern for Barilla's bottom line?