Jonathan Higbee's picture

Barilla's U.S. Division Apologizes For Offensive Anti-Gay Statements

The damage control nightmare that has left Barilla's communication department scrambling all day is nowhere near over, but the U.S. division of the brand is hoping a social network statement will soothe some of the outrage. 

At Barilla, we consider it our mission to treat our consumers and partners as our neighbors – with love and respect – and to deliver the very best products possible. We take this responsibility seriously and consider it a core part of who we are as a family-owned company. While we can’t undo recent remarks, we can apologize. To all of our friends, family, employees, and partners that we have hurt or offended, we are deeply sorry.

Earlier in the day, Chairman Guido Barilla said that he doesn't like gays and they can "find another brand" if we have a problem with it during an interview on an Italian radio show. 

Does the statement from Barilla's U.S. division make you feel better?


Nope ! It's time to drop Brarilla 

the ass has spoken , save your time PR department , the damage

has happen !  No one has time for hate . Good bye Barilla  

Their apology doesn't undo what they have already claimed. It's just to try to keep customers.  I will never buy this product again!

Folks, seriously, if you haven't already, visit and tell them that you won't support Barilla, because they don't support gays! Keep this up!!! They're already throwing apologies because they're realizing how much revenue they're losing!! MWAHAHAHAH!!  I sent one this morning and shared that they would get 1,000,000 responses on their website, and it looks like they are!!  Spread the word!!  

thanks kyle, just post a note to them....

Leaves a bad taste in my mouth. I'll gladly find another pasta.

Makes absolutely NO DIFFERENCE what the PR people say.  You can't undo a spoken word.  No more Barilla.

Not smart.  Being gay I am pleasantly surprised to see a same sex couple or family represented in a commercial.  But I do not sit an tally the commercials that do or don't.  It is not a decision factor in what I buy.

A decision factor in what I buy is the statement from the CEO/owner/upper management.  That calls the homophobia to my attention.  Had the statement not been made, leaving his decision in place I would never have known.

No way because they don't speak for the family that runs the company.

I'll take Guido's advice and find another pasta.  It's not like Barilla is the only one.

No its a nice statement but the guy who makes money from the sale of this crap Pasta will never get another Euro from me. 

no way not until Guido rides in the NYC pride parade with an apology banner and maybe not then!!!

I am having a hard time accepting the apology when i know that the head of Barilla looks down on my life.


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