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Betty Crocker Again Shows Love To The Gay Community For Pride

Betty Crocker is no stranger to showing love to the LGBT community. But if anyone's forgotten that the delectable foods brand flies its rainbow flag high, BC has just announced that it will sponsor the Twin Cities Festival (Minneapolis/St. Paul's Pride) for the second year in a row. 

"Pride is a way for us to really bring our brand purpose to life by celebrating all families," marketing manager Perteet Spencer says in a press release. "Not only will we be able to continue the great work we did last year, we'll be able to gain deeper insights into today's modern homemaker as part of our national survey."

But that's not all!

Betty Crocker will ask Pride attendees to tweet what "home" means to them with the #HomemakerPride hashtag. (The BC Twitter account has already started retweeting some of the responses.) Also, the brand has revealed that it will donate wedding cakes to many of the same-sex couples planning to marry at this year's Pride. 

Now, who's in the mood for a slice of Betty Crocker rainbow cake?

(h/t: Huffpo)

Comments

AS I SEE FROM ABOVE THERE ARE STILL SOME FUCKIN ASSHOLES IN THE BUNCH. WHERTHER IT,S BLACK HISTORY, MOTHER,S DAY , FATHER,S DAY  OR KISS MY ASS DAY FAMILY IS WHAT YOU NEED TO MAKE THIS WORLD A MUCH BETTER PLACES TO LIVE, THERE ARE IN OTHER COUNTRIES THAT DON,T HAVE FAMILY, OR LOVED ONES, TO SHARE. SO BUTTON UP YOUR LIPS AND MOVE ON. CAUSE MAYBE THER,S A GAY PERSON IN YOUR FAMILY

JEREMY AND JUSTIN

Just going to point out it's called Black History Month because there is a month dedicated to black history to remind the world of the fight that is still going on. The Pride Parade is the dedicated symbol for the LGBTQ community's fight for equal rights and freedoms. The fight began with a march down city streets where the phrase was born "we're here, we're queer, get used to it". It was a fight (and still is) long before it was a party or celebration.

What is wrong with you? The company is doing something most would not. Stop being a negative Nancy and get over yourself.

What do they do to celebrate black history month? Surely they don't cater to just one minority... Yes I did go there. Sometimes it gets old feeling we should be special. Yes rights are one thing, but waving around flags and going all "out" is just adding to a world of propaganda. Or haven't you noticed this yet?

I meant commercialism not propaganda.

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