Björn Borg Underwear Spreads Holiday Cheer With Hidden Changing Room Cameras

Nothing like a little voyeurism to go with the holiday spirit. 

Euro underwear brand Björn Borg is celebrating the most wonderful time of the year by sharing pictures taken in the changing rooms of two of its shops (with the customers' consent, obviously). 

Here's what the press release reveals:

Here’s the story. We’ve installed cameras in two of our fitting rooms. One in our store in Stockholm and one in Amsterdam. Why, you might wonder. Well, because the joyful days of Christmas should be less about obligations and more about love, seduction and sex. So how about you haul your cute butt to one of these two stores and let the world peep on you. Or be a real champ and throw a vote on your favourite GIF. On December 24th two lucky winners get a christmas sack full of underwear. 

So how about you haul your cute butt to either Sergelgatan 12 in Stockholm or 
Kalverstraat 7 in Amsterdam and let the world peep on you. Merry Voyeuristmas! 

To kick it all off, the underwear company has released a sexy promo video, naturally:



Here's an example of the candid changing room "peep" the brand's showing off on its website (where you can head for more!)