Chevrolet Debuts Ads Featuring Gay Couples To Run During Sochi Olympics
Chevrolet has joined the rising chorus of major companies who can't let the next two weeks' focus on Russia go by without supporting LGBT rights. Chevy has announced a new ad series titled #TheNew containing eight commercial spots that will run during Olympics broadcasts. Two of the ads include same-sex couples, with one debuting tonight during the Sochi Opening Ceremonies.
The other spot celebrates gay parents and will run a little later in the Winter Olympics coverage: