Coca Cola Responds To Sochi Olympics Protests
Just as the LGBT and allies wind down their Times Square protest against Coca-Cola for sponsoring the Sochi Winter Olympics, the international corporation has released a statement on the controversial issue.
So, what does Coke have to say about demands that it pull out of sponsoring the Olympics over Russia's anti-gay law?
As one of the world’s most inclusive brands, we value and celebrate diversity. We have long been a strong supporter of the LGBT community and have advocated for inclusion and diversity through both our policies and practices. We do not condone human rights abuses, intolerance or discrimination of any kind anywhere in the world. As an Olympic sponsor since 1928, we believe the Olympic Games are a force for good that unite people through a common interest in sports, and we have seen firsthand the positive impact and long-lasting legacy they leave on every community that has been a host.
We support the core values of the Olympic Movement – excellence, friendship and respect – and are proud to continue our role in helping to make the Olympics a memorable experience for athletes, fans and communities all around the world. We are engaging with the International Olympic Committee on this important matter. We believe a more positive impact can be made through continued involvement, rather than by sitting on the sidelines.
What do you think of Coca Cola's statement? Is it enough for now or had you hoped for more?