Does "Spornosexual" Pick Up Where "Metrosexual" Left Off?
Metrosexual is so '90s. As the term coined to name the trend of modern dandies turns 20, what common point of vernacular does culture have to label the current crop of youthful men?
Mark Simpson, the man accredited with fleshing "metrosexuality" out into the world as a working term, discusses its gradual phasing out, and the second generation of "metrosexuals" in a fascinating read at the Telegraph.
With their painstakingly pumped and chiselled bodies, muscle-enhancing tattoos, piercings, adorable beards and plunging necklines it’s eye-catchingly clear that second-generation metrosexuality is less about clothes than it was for the first. Eagerly self-objectifying, second generation metrosexuality is totally tarty. Their own bodies (more than clobber and product) have become the ultimate accessories, fashioning them at the gym into a hot commodity – one that they share and compare in an online marketplace.
This new wave puts the "sexual" into metrosexuality. In fact, a new term is needed to describe them, these pumped-up offspring of those Ronaldo and Beckham lunch-box ads, where sport got into bed with porn while Mr Armani took pictures.
Let's call them "spornosexuals".
But unlike Beckham's metrosexual ads of old, in which his attributes were possibly artificially enhanced, today’s spornosexuals have photoshopped themselves in real life. Think Towie's Dan Osborne in a pair of glittery Speedos (and then have a lie down.)
Glossy magazines cultivated early metrosexuality. Celebrity culture then sent it into orbit. But for today’s generation, social media, selfies and porn are the major vectors of the male desire to be desired. They want to be wanted for their bodies, not their wardrobe. And certainly not their minds.
Think Zac Efron, the aforementioned Dan Osborne (pictured above, right), any number of YouTube's hottest male stars, etc. What do you think of Mark's assessment of Millennial men as "spornosexuals"?