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Does "Spornosexual" Pick Up Where "Metrosexual" Left Off?

Metrosexual is so '90s. As the term coined to name the trend of modern dandies turns 20, what common point of vernacular does culture have to label the current crop of youthful men? 

Mark Simpson, the man accredited with fleshing "metrosexuality" out into the world as a working term, discusses its gradual phasing out, and the second generation of "metrosexuals" in a fascinating read at the Telegraph. 

Here, Mark anoints today's young men with a new word for marketers to cash in on:

With their painstakingly pumped and chiselled bodies, muscle-enhancing tattoos, piercings, adorable beards and plunging necklines it’s eye-catchingly clear that second-generation metrosexuality is less about clothes than it was for the first. Eagerly self-objectifying, second generation metrosexuality is totally tarty. Their own bodies (more than clobber and product) have become the ultimate accessories, fashioning them at the gym into a hot commodity – one that they share and compare in an online marketplace.

This new wave puts the "sexual" into metrosexuality. In fact, a new term is needed to describe them, these pumped-up offspring of those Ronaldo and Beckham lunch-box ads, where sport got into bed with porn while Mr Armani took pictures.

Let's call them "spornosexuals".

But unlike Beckham's metrosexual ads of old, in which his attributes were possibly artificially enhanced, today’s spornosexuals have photoshopped themselves in real life. Think Towie's Dan Osborne in a pair of glittery Speedos (and then have a lie down.)

Glossy magazines cultivated early metrosexuality. Celebrity culture then sent it into orbit. But for today’s generation, social media, selfies and porn are the major vectors of the male desire to be desired. They want to be wanted for their bodies, not their wardrobe. And certainly not their minds.

Think Zac Efron, the aforementioned Dan Osborne (pictured above, right), any number of YouTube's hottest male stars, etc. What do you think of Mark's assessment of Millennial men as "spornosexuals"?

Comments

I'm in love with this guy that I met about two months ago. He loves me too but we can't date because he has another girlfriend. We do flirt through texting though, sharing some pictures that tell me that He's interested in me more than I thought. Another problem was that he lives in another state with his girlfriend that he has been dating for about a month. I suffer from the fact that He doesn't want to text me. I know He's online and on Facebook but He doesn't text me. I want Him to text me and realize that I’m worth it more than His new girlfriend. He doesn't answer my question of coming back to my city to see me. It takes Him days to respond to me and most of the time I’m the one texting and waiting. I can't focus on anything but just thinking about Him. I want Him to come back and live in my city and to see me and want to spend time with me.

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Is too gay to function,,,

This is ridiculous. Why don't you write something when someone decide to label people based on being a good human being. 

U weren't forced to read this. The headline is clear what it's about 

Who has time to think of these terms?

You guys are so fucking stupid

Casually pointing out that Ozzy Osbourne's son is named Jack... This guy is in a show that would be regarded as "The Australian Jersey Shore".

This is Ozzy Osbournes son? Damn!

The guy in the blue shorts is not Ozzys son. he just has the same last name

Dan Osborne, like the fat ugly kid from that reality show, named after his bat eating father? huh...

His son is named Jack Osborne and he isn't a chunk anymore.

Boring, why not say the line between gay and straight aesthetics is more blurred than ever.  This was inevitable and will continue to evolve.  Gays look like straight men of a begone era with updated look and straight men look like 1990's Chelsea Boys.

I agree

Do we really need another label?

I can only think happy thoughts about 'spornosexuals'.  Very happy thoughts.

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