'Duck Dynasty' Ratings Take A Hit Post Anti-Gay Controversy
It looks like Duck Dynasty's taken a hit in the wake of its anti-gay uproar due to series star Phil Robertson's virulently homophobic comments.
Records of Q scores for both Duck Dynasty and Robertson — the industry’s ratings system for a celebrity’s popularity — show that both have taken a hit since his homophobia scandal.
At this time last year, the show had a positive Q score of 32. Now, it’s just 26. That represents a nearly 20% drop. In addition, the negative Q score went up from 19 to 20.
Interestingly, it appears that women may have been more offended by Robertson’s remarks, since that segment shows the greatest drop in show popularity: from 38 to 27, or 29%.
As for Robertson himself, the data is even more striking. He dropped 34% from 32 to 23 points. Looking more closely, he went from 27 to 20 or 26% down with men, and from 36 to 25, or 31% down with women.
This obvious decline in popularity has also been reflected in the show’s ratings as of late. Once a powerhouse, the series brought in its lowest ratings since 2012 in late February — a 40% drop from its ratings that same week one year ago.
Hmm...while it certainly appears that homophobia doesn't pay with regards to viewers, we still question whether this will have an impact on the show staying on the air. It continues to bring in dollars for A&E, so we're betting Duck Dynasty will remain secure.
Still, we're pleased to see that many viewers have chosen to support other programming.
What do you think, Instincters?