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Gay-Friendly Bertolli Makes The Most Of Barilla's Homophobic PR Mess

We have ourselves a classic pasta battle, friends. 

Bertolli has wasted no time to capitalize on the anti-gay missteps of competitor Barilla's chairman, Guido Barilla. In a blast to its social networks, Bertolli Germany released a graphic relaying its gay-friendly corporate and consumer culture that depicts a pair of same-pasta noodles and the carb-loaded friends who love them. "Love and pasta for all," reads the caption for the photo shared on Facebook

 "We just wanted to spread the news that Bertolli welcomes everyone, especially those with an empty stomach," said a spokesperson who works at the social media agency hired by Bertolli. 

 

 

 

Comments

OK but seriously, who names their kid Guido?

What the hell did they think was going to happen?

Bye bye Barilla. Hello Bertoli!

I agree.

Awesome. As I've a gay-friendly stomach I'll be sticking with Bertolli's. 8-)

Lol this is great. We buy Bertolli anyhow!

awww God BERTOLLI rock's!

I have always preferred Bertolli over Barilla. Bravo!

Well played.

Bravo, Bertolli!!

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