Nigel Campbell's picture

Hornet App Breaks Ground Featuring HIV-Positive Men In New Ad

This is cool and inclusive. In commemoration of National HIV Testing Day, gay dating app Hornet has launched an ad campaign featuring the experience of people living with HIV.

Interestingly, this ad centers around the interaction and subsequent connection between two HIV-positive individuals. 

We're curious whether future ads will directly address serodiscordant couples? Perhaps that's another move that can fight the stigma that many HIV-positive men report they face on gay dating apps?

National HIV Testing Day is June 27; the 2017 federal theme is "Test Your Way. Do It Today."

 

(H/T: Unicorn Booty)