How Did HBO's 'Looking' Do In The Ratings?
Vulture revealed the Nielsen ratings for Sunday's premiere of HBO's Looking:
HBO's Looking is still looking for its audience: Sunday's premiere was seen by just 338,000 viewers at 10:30 p.m., per Nielsen. That's less than half the audience of lead-in Girls (799,000 viewers, down from 1.1 million last week), and in the same ballpark as HBO's short-lived Enlightened (which drew 300,000 viewers with its post-Girls second season debut last January). HBO notes that, with various Sunday replays, Looking nearly doubled its audience, to 606,000 viewers.
There's definitely room to grow, but word of mouth could definitely bring in viewers as the show continues to develop.
Are you surprised by the numbers for HBO's new gay series, Instincters?