IBM Introduces New Rainbow Logo In Support Of LGBT
IBM has introduced its new rainbow logo in support of the LGBT community.
IBM's Chief Diversity Officer Lindsay-Rae McIntyre shares in a statement:
Today, I am proud to introduce a new symbol that will represent IBM’s ongoing push for diversity, acceptance, inclusion and equal opportunity – a rainbow version of our iconic 8-bar logo. The rainbow is recognized worldwide as the symbol of LGBT equality, and we are proud to fuse it with the emblem that has represented our company for more than four decades. This is a demonstration of IBM’s continuing efforts to advance and influence nondiscrimination workplace policies consistent with basic human rights. The logo will be used in conjunction with diversity focused IBM programs and initiatives, and also in our pro-diversity advocacy.
The colors of the IBM rainbow logo design were adopted from the original rainbow colors designed by artist Gilbert Baker and commissioned by civic and cultural icon, Harvey Milk, shortly before his assassination. Baker’s design was created to be a symbol for the gay rights movement. Inspired by the Flag of the Races, Baker’s design consisted of 8 stripes of color, each representing a different aspect of humanity. The design was used for the first rainbow flags that were hand-dyed and debuted at the Gay and Lesbian Freedom Day march held on June 25, 1978.
For nearly its entire history, IBM has been a progressive leader in diversity, advocacy and innovation. We proudly pay tribute to Baker’s original vision in the adaptation of our corporate logo as a way to demonstrate our solidarity, support and continued commitment to the rights of the LGBT community.
Thanks for the support, IBM!
For the record IBM received a perfect 100 score on HRC’s Corporate Responsibility Index and Workplace Pride Foundation named IBM the most gay-friendly employer in the world. Good to see their support goes beyond logos!!