Italy Gets Its First Gay TV Commercial!

Italy's food industry has improved its standings with the international LGBT community after last year's Barilla flap thanks to a new, historic commercial being broadcast throughout the country. Findus, a frozen food brand, has released a gay-inclusive ad, thought to be the first of its kind in Italy. 

In the ad, Lucas invites his mother over for dinner in the apartment he shares with his partner, Gianni. Presenting her a microwaved dinner (from Findus) that the mother had thought was fresh, Lucas says, “Mom, I have another little surprise: Gianni isn’t only my flatmate, he’s my partner."

"My darling, I already got that," the mom says, touching Lucas' hand. 

Cute, right?

Italian LGBT activists are unsurprisingly praising the historic ad. Thanks, Findus!