Lady Gaga Rush Releases Second Single After "Applause" Flops
If you're in the mood for even more new music from Lady Gaga, your wish might be Universal Music Group's command.
Music websites are reporting that since "Applause" has apparently struggled to gain a standing O from fans on music charts around the world, Gaga's parent record label (UMG owns Interscope) is apparently ready to rush-release a second ARTPOP single ahead of schedule. The new song "Swine" will likely see the light of day in early September, according to reports.
In Australia, ‘Applause’ has already fallen out of the Top 10 of the iTunes chart to number 15 after just one week on sale. In the USA, ‘Applause’ is down to no. 7 and in the UK it has fallen to no. 10.
The lack of interest has become a major issue for Universal Music, Lady Gaga’s record label. Universal will rush-release a second single ‘Swine’ within two weeks to hopefully reignite some interest in Gaga.
It gets worse. Lady Gaga’s YouTube views for ‘Applause’ have been questioned after her fanbase was encouraged to hit refresh to inflate the figures. Incentives were also given to fans who were encouraged to buy multiple copies of the song to win a prize in an effort to upstage ‘Roar’, the new song by Katy Perry.
What do you think? Is "Applause" failing to resonate?