New Cheerios Ad Features Gay Dads!

General Mills has done it again. After first shining a light on the LGBT community a few years ago, the food conglomerate has helped gay people become visible. This time around it's a docu-style interview with two Canadian dads and their beautiful kid.

Marketing Mag reports: 

“The Cheerios Effect,” is the colloquial name some have given to a phenomenon that anyone who’s eaten a bowl of the cereal knows: when two Cheerios float in milk, they tend to attract one another thanks to surface tension. Cossette is using this as a jumping-off point to address the broader issue of social isolation and loneliness. Even though the phrase “Cheerios effect” first popped up on Wikipedia in 2007, surprisingly, this marks the first time that the brand has ever used the phenomenon in a marketing effort. “We were in meeting with agency talking about issue of disconnection in society, this epidemic of loneliness,” says Jason Doolan, director of marketing for cereal at General Mills Canada. “We talked about the history of Cheerios and the role it could play in bringing people together. Somebody stood up and said, ‘You know, when you put two Cheerios in a bowl, they float together.’ It didn’t take more than 30 seconds on Google for someone to say, ‘It’s a real thing.’ We think it’s a perfect metaphor for human beings’ desire to connect.”

 

(h/t: Joe)

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Thank you, Cheerios, for reflecting real life back to us.

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Simply Beautiful 

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Keep your edomites confusion away from our children!!!

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I think Cheerios rocks! What a great story. Love is love, no matter what color or gender! What a lucky little girl!

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She is a very lucky little girl she has two wonderful handsome dad's!!! 

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That was just beautiful.  

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Just so beautiful. Brings happy tears.

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This is amazing. My children can see other gay families represented on the screen. Thanks cheerios.

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That lived up to every bit of AWESOME I thought it would and more!

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That was one of the best things I have seen in a long time. Beautiful family.

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EXCELLENT!!!

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