New Lynx 'Men In Progress' Campaign Includes Gay Couple & Trans Man

Lynx (branded as Axe in the U.S.) has launched its latest campaign via a short film titles 'Men In Progress' and the inclusive campaign features a gay couple and a trans man.

From Gay Star News:

This latest video for Lynx in the UK will not feature on TV but is part of an online series only. It is an extension of the ‘Find your Magic’ message of TV campaigns, championing male individuality.

In a press statement, Lynx says that the film features Jamie and Shabba: ‘Best friends at school before Jamie’s transition, they have now been a couple for three years.’

The same-sex couple, Kevin and Josh, ask each other whether they’ve been in love previous to their current relationship, and Kevin reveals that he was previously in a relationship with a girl before finding love with Josh.