Nigel Campbell's picture

New Poll Charts Most Popular LGBT Brands In 2013

YouGov Brand Index has released the results of an interesting poll charting the most popular brands within the LGBT community. 

Keep in mind that respondents weren't necessarily asked whether these brands or companies were LGBT-friendly, etc, they were simply asked about their perception of the brand itself.

According to YouGov:

 All 1,100+ brands in the YouGov BrandIndex brand universe were measured with the company’s buzz score, which asks respondents “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” All results were filtered for respondents who identified themselves as lesbian, gay, bi-sexual or transgender.

LGBT Top 20 Brands: Buzz Scores, April 1st - June 13th, 2013

YouGov Brand Index also revealed which brands made gains in terms of their popularity amongst the LGBT community:

LGBT Top 20 Buzz Improvers: 2013, April 1st - June 13th vs. January 1st - March 31st, 2013

We certainly didn't expect to see FOX on there, but  when you're starting from a -17.8, we guess you can only go up??

Do any brands on either list surprise you, Instincters? Are there any that you feel should have made the cut that didn't??

 

Image Source